Yandex Direct

Yandex Direct is a direct advertising platform managed by leading Russian search engine Yandex. It enables businesses to place ads on the Yandex search results page (SERP), as well as other sites and mobile apps that are part of the Yandex ad network. Yandex Direct offers various advertising options, including targeted ads, visual ads, video ads and mobile app ads. It uses the pay-per-click (PPC) model, where advertisers pay only when a user clicks on their ad.